Letting agents operate in a market where margins are under pressure and competition is intense. To stay ahead, agents need services that genuinely support landlords and help more tenancies complete successfully. Educating prospective tenants on their options, including professional rent guarantor services, provides a practical way to strengthen income while improving the overall lettings process.
A rent guarantor service provides a professional alternative to a traditional guarantor. Instead of relying on a family member or friend, the tenant is supported by RentGuarantor, which oversees the rent obligation for the landlord. This allows tenancies to progress where a personal guarantor might otherwise be unavailable or unsuitable. For letting agents, this leads to fewer delayed applications and a smoother transition from offer agreed to move-in.
Partnering with RentGuarantor allows agents to introduce an additional revenue stream that fits naturally into the lettings journey. When a tenant uses RentGuarantor, agents earn a share of the fee through the partner programme. There is no cost to join and no requirement to change existing systems. Because rent guarantee services are introduced at the point of application, the opportunity to earn revenue appears consistently across instructions. As a portfolio grows, the earning potential grows alongside it.
A common cause of tenancy delays is the inability to provide an acceptable guarantor. Each failed application creates additional work and extends void periods for landlords. By informing prospective tenants about RentGuarantor as a recognised solution, agents can remove this obstacle early in the process. When tenancies complete more quickly, landlords benefit from improved continuity of rental income, building confidence in the agent’s ability to deliver reliable outcomes and encouraging long-term relationships.
Many tenants who are financially capable still struggle to meet traditional guarantor requirements, leading to frustration and missed opportunities. Offering a professional rent guarantor service provides a clear route forward and removes uncertainty from the application process. Tenants who feel supported are more likely to remain in the property and return to the same agent when they move again, strengthening brand perception over time and reducing reliance on constant new applicant sourcing.
RentGuarantor provides agents with access to online information that makes referrals straightforward. Applications are typically assessed quickly, reducing the need for prolonged communication and repeated follow-ups. Agents also receive guidance and marketing materials, making it easier to explain the service clearly to landlords and tenants without increasing administrative workload.
Landlords increasingly expect agents to offer solutions that address real risks in the rental market. Including a rent guarantee option for tenants as part of the information provided demonstrates foresight and commercial awareness. This helps agencies stand out when landlords compare options, particularly during periods of uncertainty where rental security is a priority. With no cost to join and full access to online tools, it is a straightforward addition to existing processes. For agents looking to grow revenue while improving retention, offering a professional rent guarantee is becoming an essential part of modern lettings.
